THE EUROPEAN UNION IMPOSES MORE AND MORE RESTRICTIONS ON TECH CORPORATIONS

Meta's pay or consent model is under scrutiny for potentially violating EU tech regulations. EU antitrust regulators charged Meta for breaching tech rules with its new pay-or-consent advertising model.

Introduced last November for Facebook and Instagram in Europe, the model lets users choose between a free, ad-supported service if they consent to tracking, or paying for an ad-free experience. The European Commission, enforcing the Digital Markets Act (DMA), contends this dual-choice approach violates regulations and has sent its findings to Meta.